Domain authority image
Domain authority image

Normally when someone wants SEO work done, the cost issue raises its head without the rest of the body getting a look in. For a website to be recognised higher up the search engines rankings like Google or Yahoo, the content published should merit some informational benefit.

This ranking or “Domain Authority” (D.A.) can come with a score developed by Moz which is logarithmic in value and means that at the lower end of the scale it is easier to increase, but at the opposite end of the scale, more effort is required for the small percentage increase due to…


e-Learning equipment at home picture
e-Learning equipment at home picture

e-Learning is forecasted as a growth industry in the next several years. Covid-19 has seen to it that education is no longer confined to the classroom, an individual who is skilled in a particular niche can brand and launch a platform. Revenue can be generated from:

· Selling online courses and e-Books

· Selling subscriptions for a range of e-Learning materials

Depending on your model, your platform can be used for various disciplines. Language(s), Careers for Industries, Self-Improvement etc. No matter what the subject, having an e-Learning platform is the foundation to base any long-term marketing and selling process. …


How do you decide which is the best mobile? source: unsplash

Value is the notion formed in a customer’s mind regarding a calculation between benefits and cost. The outcome must result in a positive value in favour of benefits for the acquisition of the product or service to take place. This calculation can be expressed as a linear relationship which is shown below as a difference, it may be also expressed as a ratio*:

customer value = perceived benefits − perceived cost.

Whilst factors that may affect customer value is still evolving, the value could be influenced by items such as:

  • Product features
  • Points of differentiation
  • Quality
  • Community around the brand

A minimum viable product (MVP) or first release is described as a product with the least or enough features to satisfy the initial customer’s enquiries than can provide feedback for future development from the data received from those enquiries.​

This methodology morphed onto Minimum Viable Experience v (MVE) and Minimum Awesome Product (MAP) and I have even seen a Riskiest assumption test or (RAT). All of these concepts belong to the Lean Startup methodology.

MVE, or the Minimum Viable Experience. In short, an MVE is an MVP done right. In building an MVE, the focus is shifted from the features…


company branding picture
company branding picture

When I was growing up the first time I heard the term branding, I was watching a lot of westerns and prominent was Red River with Montgomery Clift and the Duke was at his pomp. But I also remember Coca Cola with the red can with the white strip. It was instantly recognisable and they were always on T.V. with their songs and during the Xmas period, they definitely made an effort. Okay, there was other Cola’s but you could spot a mile away in a supermarket. Today, I have a different appreciation of brands and in conversations, it appears…


Laptop image displaying free website on the screen
Laptop image displaying free website on the screen

Starting a new business is stressful enough. Will it be successful? Can I get finance? Is starting through a COVID 19 pandemic the right time? With all these imponderables running through the heads of the initiates, making sure what is a necessary business expense and how will it impact your R.O.I. is one of the many questions that will arise during the life of a business venture.

Some members of the community which to some degree had merged into the background now have a chance to make a comeback. Being of a certain age could in some societies merit respect…


Image of mature business woman
Image of mature business woman

The second hand has slowly ticked round and without noticing your fifty. You still feel like you are 30 something but every now and then that knee or ankle plays up and the last job was a little while ago and it might be dawning on you it might be your last.

Working for someone has provided security, allowed you to plan a little bit and manage the daily responsibilities but all the while promotions, new equipment or working methods has honed your work-life subconsciously.

The thing is you have been working all your life and you are wondering what…


When I was in my twenties, people had jobs for life. Your whole life could be planned out, education first, good job, then the mortgage and comfortable retirement. Nowadays, the exchange of labour for steady employment is dwindling as zero-hour contracts in the U.K., employment opportunities and the growth of freelance services start to dominate the market.

It was said by 2020 freelance contracts would take up 50% of the employment market but Covid 19 intervened and now forecasts suggest that freelance demand will start to increase once economies come out of lockdown and gain traction.

employment forecast for freelancers pre and post covid
employment forecast for freelancers pre and post covid

Other evidence is growing…


“Strive not to be a success, but rather to be of value.” — Albert Einstein

Fear before the pandemic paralysed us with doubts. But a prolonged lockdown has forced us to draw new conclusions and possibly changed our habits. Will things go back to how they were? In some case’s maybe, but damaged economies will also produce new innovators or due to circumstances force freelancers and entrepreneurs into action. This blog is intended to inspire those that are within 20 years of retirement to consider their options in unsure times and a changing economy.

Starting a business does have a…


A minimum viable product (MVP) or first release is described as a product with the least or enough features to satisfy the initial customer’s enquiries than can provide feedback for future development from the data received from those enquiries.​

This methodology morphed onto Minimum Viable Experience (MVE) and Minimum Awesome Product (MAP) and I have even seen a Riskiest assumption test or (RAT). All of these concepts belong to the Lean Startup methodology.

MVE, or the Minimum Viable Experience (MVE) is an MVP done right. In building an MVE, the focus is shifted from the features to the customer’s experience…

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